The #MeToo Frederick Rebrand was an opportunity presented through AIGA Blue Ridge MockUp! Our design team worked together during a week-long competition to rebrand the non-profit.​ The client was looking for a gender-neutral logo, social media headers, profile pictures, a new website home page, and other items or concepts created by the teams.  

We went with a bold, eye-catching solution that emphasized “#MeToo.” The corners were rounded to give a subtleness to this mark. Blue was used because of the calming effect and yellow gave the brand a sense of optimism. The brand was applied to assets such as enamel pins and business cards. A business card may be a person’s first impression so, we wanted to reach out to both allies and survivors and share with them how we can help them specifically. As a result, we selected a folding business card to add extra information inside on how each audience can get involved. This not only gives more information, but it reaches out personally to each audience. 

#MeToo lives mostly online, so we created a minimalistic design that included a scrolling single-page website with anchor links to different sections. A website layout like this creates a simple information flow for viewers that gets them the information that they need quickly. Here you can view a prototype of the desktop site as well as a mobile site. One of the main features of this website is the Safety Exit button. Because many of the viewers are in sexually abusive situations, being caught on a site like this might put them in a bad situation. The button works as a link to a neutral website such as weather.com to help viewers avoid potentially violent situations. With this feature built in, they can feel free to share their story in a truly safe space.