🎉 On June 1, 2024, Shepherd’s got a fresh new look! After two years of dedicated effort, I’m thrilled to finally showcase our revamped visual branding and resources. As an alum, crafting this transformation has been a labor of love. I’m eagerly anticipating how our new image will evolve and inspire the next generation of leaders on their educational journey!

Ensuring the success of the University in attracting future students has been pivotal to this project. We’ve worked tirelessly to provide our campus community with the resources needed to achieve consistent, unified designs and establish a trustworthy image—from prospective students to our fellow alums. By developing a robust brand with clear standards and accessible resources, we empower everyone to embody the ONE Shepherd identity.

Our new brand isn’t just a logo; it’s a comprehensive design system that shapes our visual identity. Alongside the brand launch, we’ve introduced a detailed brand standards guide. This guide not only directs how to utilize Shepherd’s suite of design elements effectively but also enhances brand accessibility. Additionally, Isabella Sager’s contributions on crafting a unified Shepherd voice ensure our communication is direct and compelling.

Together, these efforts pave the way for a cohesive and impactful presence that resonates with our entire community.

SEE UNVEILING READ BRAND STANDARDS GUIDE