Henry’s Honey is a brand of local organic honey. I went for a simple clean look with a color pallet that had a warm natural tone, reminiscent of the product. I chose a slab serif font to provide the logo with a bold but traditional look to connote a sense of strength and stability in the company and in the product. A combination mark was the perfect way for the start-up business to provide potential customers with information about the brand until the icon mark is strong enough to stand on its own.