Rocket Fuel was a project for Design Applications 1. The challenge was to create an energy drink that would appeal not just to younger Generations X, Z, and Millennials, but to Baby Boomers as well. I chose an iconic event that was energized and captured the imagination of the generation that grew up in the Sixties and Seventies. The moon landing had an effect on everyone who watched it at the time, as well as on generations to come. This cross-generational connection serves as a great base for creating a point of purchase that people would not only drink but collect. I used a high-contrast version of the rocket on the can for a clean image that could be printed easily and possibly used on other merchandise as well, such as stickers and wearables.