The greek life book is a recruitment tool for the Shepherd University Panhellenic Association. The client for this project wanted an easy tool for potential new members to get all the information that they need to feel comfortable and confident in the process of sorority recruitment. I broke the information up into smaller digestible chunks so they can continue reading without becoming bogged down in information.

Books can be pricey to print and with the target audience still only being a potential new member, it didn’t make sense to print copies for all potential members. Instead, we decided to publish the book online as a pdf and create a calling card with a QR code straight to the pdf. Most smartphones can scan the code right in the camera and pull the link up instantly. This lowers the cost dramatically as the calling card works out to be the size of a business card. This also works great for the Shepherd University Panhellenic Association as they can easily have them produced in-house instead of outsourcing at a higher cost.